A Canadian Website Improving Canada’s Favourite Game
My name is Richard Findlay and my .ca website is www.bladetape.ca.
During a hockey game with some friends I thought, "There has to be a better way to tape a hockey stick."
Twelve years and several patent attempts later, there is BladeTape, peel-and-stick rubber panels that offer better grip and performance characteristics than traditional cloth hockey tape.
My dot-ca website, bladetape.ca, has been critical to the success of my business. After Ron MacLean announced my idea during a Hockey Night in Canada playoff broadcast, we were propelled to over $100,000 in online business in our first 18 months alone.
Bladetape.ca is the most important tool in my business today. It is more than just an online store. I use it daily to interact with customers, market BladeTape to a worldwide audience, post pictures, make announcements, answer questions, and publish testimonials and customer stories. Like the good people who support me, my .ca website is an integral and essential part of BladeTape’s success.
Richard Findlay, bladetape.ca, Vancouver, British Columbia
