Looking at the OECD data year over year, Canada moved up 4 places from 23rd to 19th from last year's data in terms of broadbandRefers to the high speed transmission of multiple channels of data through one singular cable. A broadband modem generally has ‘always-on’ access and is faster than dial-up Internet access. speed and price. While promising, the fact remains that Canada is in the unenviable position of being at the back of the pack when it comes to broadband speedThe speed of broadband refers to the rate at which data is being sent through a broadband connection. Generally measured in megabits per second (Mbps). and price, critical components of a country's competitive attributes in the digital economy.
Our nation's Internet economyThe Internet Economy refers to business that is being conducted through markets whose infrastructure is based online. The Internet Economy has become an increasingly important segment of many nations GDP. is expected to grow by 7.4 per cent per year through 2016. Canada's Internet economy accounted for $49 billion in 2010, roughly 3 per cent of Canada's Gross Domestic Product (GDP)The monetary value of all the finished goods and services produced within a country's borders in a specific time period, generally per annum. . While substantial, three per cent falls short of the G20 GDP average of over 4 per cent. Compared to Canada's G20 peers, Canada ranks ninth, and our ranking continues to slip.
Canada is a digital leader in the global economy, and continues to lead the world both in terms of Internet usage and innovation. However, if the downward trend in Canada's digital ranking continues, our reputation as a digital leader is in jeopardy.
That stated, Canada's digital performance, while weakening, is still relatively strong. With very high rates of Internet penetrationA number, generally a percentage, of active users with access to the Internet in a geographical location. and usage, strong sales of .CA – Canada's domain nameA string of words used to identify computer addresses on the Internet. 'cira.ca' is an example of a domain name. , and an economy that has weathered the global economic downturn reasonably well, Canada continues to be a digital leader.
In the past several years, CIRA has been actively transforming its activities to enhance .CA's position in the global marketplace. CIRA has also been on the leading edge of leveraging media to enhance the image of .CA, including advertising programs, proactive public relations and social media activities. And, from an extensive renewal of .CA, including registration policies and processes and an upgrade to the registration technology, to a rebranding of the .CA product, .CA is strongly positioned to succeed in the new domain name economy.