Safe, Secure, Trusted

Trust is an extraordinarily valuable commodity in business, as well as in life. It can take years to earn, but only hours, sometimes minutes, to lose. In the online world, trust is not just important, it’s critical, and can mean the difference between thriving and just surviving.

.CA is safe, secure, and above all, trusted by Canadians. And Canadians value trust. We want to do business with Canadians, and not surprisingly, so do the citizens of other nations. Registering a .CA domain name instantly enhances your online presence and offers visitors to your site a stronger sense of trust and security. In fact, in a recent study conducted by The Strategic Counsel, .CA easily outscored .com as ‘Safe’ (77% vs. 23%), ‘Secure’ (75% vs. 25%), and ‘Trusted’ (78% vs. 22%). As well, a significant majority of Canadians prefer .CA over .com for online banking (86% vs. 14%), online shopping (85% vs. 15%), and searching for news and current events (85% vs. 15%). And nearly 90% of Canadians see .CA as an important resource for Canadians.

And there are reasons behind those results. For instance, unlike .com and many other registries, .CA maintains one centralized authoritative database with all the information associated with every registered domain name. This provides important protection for .CA holders. In short, the .CA database gives you the security that you can always be confirmed as the rightful holder of your registered domain. That’s part of earning and sustaining your trust.

Register your .CA now and make your digital presence truly Canadian.