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https://www.linkedin.com/in/samantha-ventresca-0451a318
Manifestations d’appui reçues
35

Déclaration du candidat

En tant que spécialiste en communication et relations publiques depuis 12 ans, je travaille avec des entreprises et entrepreneurs pour donner forme à leurs histoires uniques, protéger leurs réputations, favoriser de véritables relations avec les intervenants, et instaurer entre eux une relation de confiance.

Avant d'ouvrir une pratique indépendante en février 2020, avec l'aide de l'ACEI, j'étais partenaire associé à une firme de communication où j'ai évalué, poursuivi, et dirigé les risques et les opportunités qui répondaient aux aspirations, aux besoins et aux objectifs de l'entreprise, leurs clients, et leurs intervenants.

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J'ai représenté des entreprises publiques canadiennes de services traditionnels et émergents visant à la croissance des sociétés technologiques y compris le développeur d'applications Clearbridge Mobile (Toronto), l'éducateur de la VR et AR Circuit Stream (Calgary), le logiciel ImpôtExpert par Thomson Reuters (Montréal), le fonds de capital-risque Disruption Ventures (Toronto), le gestionnaire de données ePACT (Vancouver) et le bureau d'avocat Cassels, qui comprend les domaines connexes avec des bureaux à travers le Canada.

Cela signifie que j'ai été chargé d'améliorer et de faciliter les messages de ces organisations assurant que leurs voix et leurs idées soient entendues dans des publications d'actualités respectées et de grande portée qui conforme aux évènements des marchés locaux ainsi que les marchés mondiaux prioritaires afin de relier ces groupes à des individus et à des organisations ayant des objectifs mutuels.

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En tant que membre du conseil d'administration de l'ACEI, je me chargerai d'évaluer et d'exprimer le matériel ennuyeux et complexe sous forme facile et réalisable. Je viendrai à chaque réunion prêt à participer, à poser et à répondre aux questions, et à soutenir les autres.

J'articulerai et j'expliquerai les actualités du jour et les tendances projetées à plus long terme qui sont pertinentes dans les secteurs de la technologie, de l'innovation, et de services Internet.

Je fournirai aussi des points de vue très réfléchis sur la façon dont les idées, les expressions et les décisions peuvent être reçues par le public et je partagerai comment le faire d'une manière aussi authentique, claire et efficace que possible.

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Après avoir réalisé une piece de recherche sur Internet pour proactivecitizen.org–un projet de recherche et d'action afin d'imaginer de nouvelles relations entres les citoyens et les structures de la société–je me suis intéressée à comprendre et à définir les frontières entre un Internet libre et ouvert et un écosystème qui motive les citoyens à exercer leur esprit critique, d'agir de façon responsable, et d'explorer leurs intérêts.

Bien que j'apprécie la liberté créative de poursuivre des projets professionnels dans un cadre entrepreneurial, j'aimerais partager mes compétences et mon réseau avec une entité qui se concentre sur la promotion d'initiatives pour apporter la stabilité, la confiance, et la prospérité à la société : bâtir un meilleur Canada en ligne est en tête de liste !

Resumé

Expliquez, de votre point de vue, ce que l'ACEI fait et pourquoi son rôle est important.

The Canadian Internet Registration Authority (CIRA) creates and provides internet-related products, services, and programs made by Canadians, for Canadians.

Specifically, CIRA sells, registers, optimizes, and safeguards the .ca country code top-level domain, currently used by 3 million entities, by providing enterprise-grade infrastructure and cybersecurity products and services to Canadian businesses, municipalities, schools, and other entities. This matters because it helps Canadian entities achieve a secure, effective presence online.

Additionally, CIRA organizes community-based programs, such as the Community Investment Program, which funds innovative community internet projects focused on infrastructure, digital literacy, cybersecurity, and community leadership, as well as industry-oriented initiatives, such as The Canadian Internet Governance Forum (CIGF), a multi-stakeholder steering committee that brings together Canada's top thinkers and encourages cross-sector collaboration. This matters because it helps drive initiatives forward and realize ideas into concrete action and changes in society.

Interestingly, CIRA also manages research-focused ventures, such as CIRA Labs, which researches and develops new technologies for managing cyber attacks, supporting new global standards worldwide, and increasing Canada's internet resilience. This matters because it helps to keep Canada on the global-innovation map and strive toward self-reliance.

Pourquoi désirez-vous faire partie du conseil d’administration de l’ACEI?

Overall, my interest in CIRA was piqued after registering a domain for my independent communications practice, ventres.ca. While it wasn't necessary to use the .ca domain, I chose it for two reasons. The first reason was to pursue a creative play on words with my last name being Ventresca. The second reason was being drawn to CIRA's unique personality; after pursuing other domains and web development avenues in the past, CIRA's informative and responsible, yet light-hearted and entertaining, personality resonated with me instantly. It was CIRA's vibrant personality that ultimately drew me in to pursue a .ca domain–a decision further affirmed by reading CIRA's newsletters, attending virtual events, and becoming a member!

Specifically, from a skills and experience perspective, I have represented legacy and emerging Canadian technology companies in the public for over 12 years. This means being responsible for refining and facilitating the delivery of these organizations' messages and ideas, securing their voices in well-respected news publications, high-volume media channels, and well-aligned events in local markets, across North America, and in priority markets globally. This includes connecting individuals and organizations to others with shared objectives in order to bring their mutual interests and ideas to life. In addition, after completing a research piece in December 2020 about the internet for proactivecitizen.org, a media-literacy and civic-participation project for imagining new relationships to society's structures, I became interested in understanding and defining the boundaries between a free, open internet and an ecosystem that motivates citizens to think critically, act responsibly, and explore their interests.

Selon vous, quels sont les trois principaux défis et possibilités qui se présenteront à l’ACEI au cours des trois à cinq prochaines années? Quelle approche adopteriez-vous pour résoudre ces enjeux?

First, until public-education catches up to the speed of advancement in technology and the online world, CIRA is uniquely positioned to lead digital-literacy and online-safety initiatives in the public. This supports the Canadian businesses, municipalities, schools, and other entities that lean on CIRA for internet-related support but may struggle to relay digital-literacy to their audiences. With a clearer picture of the complexity and necessity of regulation and centralized efforts, faster adoption of ideas, plans, and laws can follow, making it easier to realize a truly trusted and better online Canada.

Second, as individuals increasingly migrate from country of origin and world societies face shared issues, clarifying the role and value of the .ca domain, and reflecting on the pros and cons of a Canada-focused internet-ecosystem model (ie. made by Canadians, for Canadians), will be important for affirming, and solidifying, CIRA's role as a Canadian not-for-profit and globally-engaged entity focused on building a better Canadian internet.

Lastly, as individuals grow wary of institutions and turn to individuals and grass-roots initiatives for information and perspectives, CIRA provides a unique link between citizens and government. Leaning into its expertise on topics related to the internet, this unique connection can be leveraged for encouraging trust in our institutions, as well as helping to imagine new structures that are supportive undisputedly to citizens.

One approach that can help with addressing each of these themes is communication.

Overall, this starts with developing internal key messages that address each issue and opportunity, and ends with exploring and pursuing unconventional channels of communication to externally articulate the value of the opportunity and importance of the challenge. Key is to arrange words and pair them with visuals that are easy-to-follow and relatable to resonate with as many Canadians as possible.

Specifically, CIRA can create and nurture streams of fun-to-look-at, bite-size insights by way of networks with a wide and diverse reach, including social-media channels like TikTok and Instagram. To pique curiosity and retain interest, CIRA insights would be visually appealing, plainly-written or verbalized, and streamlined through established key themes. This could include fascinating facts and findings from the Quarterly Insights Report and Canada's Internet Factbook; defining technical terms, such as SSL and DNSSEC, in an entertaining and interactive way; describing how CIRA's Canadian Shield works and why it's valuable; fast facts and safety tips for search; and the 5Ws on Canada's Digital Divide. This can include the promotion of community initiatives in search of applicants, such as the Pow Wow Pitch program.

Most importantly, communication is simple, attention-catching, and uplifting!