1. Stick to a colour palette. Make sure to stick to a few colours when designing your website. Ensure that these colours are easy on the eye and complement each other.
2. No clutter. Leave room for content to breath on the page and include white space. This makes it easier for users to focus, process information, and understand what is important.
3. Break up text. No one wants to read an essay, so make sure to break up your written content into short paragraphs, accompanied with headers. This helps users skim the content to find what they need quickly.
4. Proofread, proofread, proofread. When writing content for your site, read it over several times. Have a friend that's a great writer or editor? See if they can be a second set of eyes. Misspelled words give the impression to your users that you don't pay attention to your content.
5. Keep your navigation simple. A maximum of six to seven categories should be used in your navigation. Common practice is to put the most important items at the beginning, the least important items in the middle and the “Contact” page last as this is the standard location.