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Spotlighting Canadian Entrepreneurship at
Canadians Connected: Charlottetown

By Ana Itoafa
Communications Specialist

Charlottetown was calling, and we answered with the latest edition of Canadians Connected—bringing islanders and internet enthusiasts together at Salt & Sol to celebrate the spirit of Canadian entrepreneurship.

With drinks in hand and the ocean just steps away, guests mingled, sampled local flavours and explored a special .CA pop-up marketplace of PEI businesses.

Canadians Connected: Charlottetown at Salt & Sol

CIRA’s own PEI local and Director of Brand and Communications, Spencer Callaghan, kicked off the evening with a warm welcome and a mic-drop moment: the very first .CA domain ever registered? UPEI! That’s right, islanders were first on the digital map. No big deal… just Canadian internet history.

Spencer Callaghan on stage at Canadians Connected: Charlottetown

He then introduced our guest panelists for a conversation close to home: what it means to be a Canadian entrepreneur. The discussion was led by PEI-born, award-winning tech expert Amber Mac, and featured Coltin Handrahan, founder of Stay Golden Custom, alongside Jeremy Heartz, Entrepreneurship Program Officer at UPEI’s Catherine Callbeck Centre for Entrepreneurship. They unpacked what it really means to be a Canadian entrepreneur, the challenges of starting up in smaller communities and why building a strong digital presence is more important than ever.

Amber Mac, Coltin Handrahan and Jeremy Heartz speaking to a full room art Canadians Connected: Charlottetown

Pop-up shopping powered by .CA

Of course, it wouldn’t be a celebration of Canadian entrepreneurs without a chance to shop them IRL! Guests had the chance to browse and buy from PEI-based businesses Hoodle Haddles, Goldfsh Slow-Fashion, UNA Beauty and Colourful Island—at our very own .CA marketplace.

Hoodle Haddles booth at Canadians Connected: Charlottetown

Hoodle Haddles: handmade wooden 3-D signs and décor that capture the spirit of Prince Edward Island in every piece.

Goldfsh slow-fashion booth at Canadians Connected: Charlottetown

Goldfsh Slow-Fashion: dainty, modern jewelry from freshwater pearls, semi-precious stones and quality gold-plated metals.

UNA Beauty booth at Canadians Connected: Charlottetown

UNA Beauty: clean, low-maintenance beauty products—designed to make you feel like your best, most glowing self.

Colourful Island at Canadians booth at Connected: Charlottetown

Colourful Island: unique crafts inspired by the beauty of Prince Edward Island, combining traditional techniques and local materials with a hint of humour!

Every attendee was entered into a prize draw for a chance to win goodies worth up to $150 from each of the four businesses—plus a tasty bonus prize pack from another local .CA favourite, Atlantic Mustard Mill.

Prize draw at Canadians Connected: Charlottetown

Missed the event? You can still shop the .CA marketplace online—plus, CIRA members get 10–15% off Goldfsh, UNA Beauty and Atlantic Mustard Mill. Sign up for free today!

Entertainment

We brought in PEI Kitchen Parties to keep the energy high and serve up some authentic Atlantic Canadian tunes all night long—and it didn’t take long for the foot-stomping to begin!

PEI Kitchen parties

Booths galore!

A few additional booths added that much more to the Canadians Connected: Charlottetown experience:

Captured moments

Swipe for a look at some of the evening’s fun, captured by talented .CA photographer Michaela Bell.

Amber Mac, Coltin Handrahan and Jeremy Heartz on stage at Canadians Connected: Charlottetown
Four people smiling on a patio
Server holding appetizers smiling
Three people having a conversation
Two people laughing on a patio
Cira event booths
Delphine Avomo-Evouna
Two men chatting on a patio
Lively Crowd at Canadians Connected: Charlottetown
Julie Lepine at Canadians Connected: Charlottetown
Woman with a Hoodle Haddle bag
Amber Mac taking a selfie
Three women smiling and having a drink
Colourful Island owner talking to a woman
una beauty with a customer
Person smiling in conversation
Cira event
Cira event
Woman in an oilers jersey smiling
Two people hugging

Watch the recap video

Relive all the highlights from Canadians Connected: Charlottetown courtesy of our friends at Vital Vision Creative!

 

Keep an eye out for the next Canadians Connected event!

A friendly reminder before we sign off: everyone and anyone is welcome to attend our Canadians Connected networking series. So be sure to watch our CIRA social channels to stay in the loop about when and where the next event will take place.

About the author
Ana Itoafa

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