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To help better understand the prevalence, nature, and implications of web tracking, researchers at Concordia conducted a study to learn the extent of web tracking in Canada compared to other countries, and which organizations are behind these trackers.


Researchers found that web tracking is prominent in Canada – 6th out of 56 countries – demonstrating that Canadians are heavily targeted by online ad agencies/trackers. The study resulted in a better understanding and awareness on the frequency of web tracking in Canada and its threats to web privacy and links to censorship, with the long-term goal of designing web privacy frameworks. Their report on Wajam adware raised significant concerns and awareness and was cited in several online and print news outlets in the UK and France.


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