Shifting gears: from marketing to communications
My academic background is in marketing. So, when I took on a communications role for the summer, I was entering somewhat of a new territory. The switch meant adapting to a different environment and workload. Having only worked for startups in the past, I’d never been part of a bigger organization before, where the marketing and communications teams were larger and more organized. At first, I had doubts. I wondered if I could really shape the content and the brand and worried my creative ideas might be overlooked due to the structured setup. But I quickly realized these doubts had no merit. Instead of limitations, I was included in important projects right off the bat and my journey rapidly became one of unexpected growth and empowerment. My co-op term at CIRA not only shattered my preconceived notions but has also ignited a new sense of purpose—a realization that within structured frameworks, there’s plenty of room for creative influence and meaningful impact when organizations trust their people and create an environment for growth.