A tiny domain name can contain a lot of information for your website visitors.
A domain name is like your street address on the web—it tells everyone where to find you and what neighbourhood you’re in. Much like a street address, a domain name can tell you a lot about the location: Is it close to me? Is it a good area?
This is why trust is so important when it comes to choosing your domain name, and it’s exactly why we work so hard to keep .CA domains safe and secure. But don’t take our word for it, here are five reasons Canadians trust .CA domains.
1. .CA means Canada
It’s simple, .CA literally means Canada and when it comes to trust it’s hard to beat Canada’s international reputation. If your website has a .CA domain, visitors will automatically know you are Canadian, and Canucks tend to stick together.
2. Two letters and a dot—a lot of information
Let’s run a little experiment.
You’re searching for a good place to buy maple cookies as a thank you gift for the friendly lumberjack next door who helped fend off a moose attack. The top two results are:
Which website do you think is more likely to…:
- …ship to Canada?
- …have prices in Canadian dollars?
- …use real Quebec Grade A Amber maple syrup?
Having a .CA domain name provides potential customers with a lot of information before they even click on your link. Knowing your business caters specifically to Canadians increases a potential customer’s confidence and answers a bunch of their questions before they even hit your website.
3. Canadian presence requirement
There’s a woman named Mildred (not her real name) who works at the compliance department here at CIRA. Mildred recognizes that many people wish they were Canadian (because we’re so awesome!), but reeeeeeeally doesn’t like it when Californians, Catalonians, or chartered accountants from Casablanca try to register a .CA domain name. That’s because CIRA enforces a Canadian Presence Requirement that means only people or businesses that have a presence in Canada can register a .CA domain.
Why does this matter? Because we have a compliance department that oversees all .CA registrations, it is much harder for bad dudes with scary hoodies to register a .CA domain name for nefarious purposes.
Now I know what you’re saying, “But Mr. Callaghan, doesn’t every country have these rules?”. First, Mr. Callaghan is my father; call me Spencer. Second, nope, they don’t. In fact, some domains like .co used to be exclusively for Colombia but are now open to pretty much anyone.
4. .CA domains are secure
First, some real talk, nothing is 100 per cent secure. If the strategic maple syrup reserves can be infiltrated, nothing is infallible.
That being said, .CA domains are among the safest on the interwebs. The SpamHaus Project, an international nonprofit organization that tracks spam and related cyber threats such as phishing, malware and botnets, has a list of the 10 Most Abused Top Level Domains.
The worst domain is .tk, the country code TLD for Tokelau, a territory of New Zealand, with a Badness Index (their term, which I love) of 5.33. The Badness Index takes into account things such as domains that are used to send spam, domains that host malware and other sketchy activities.
They even have a cool equation that I don’t understand but looks impressive: