The idea came from overseas—entrepreneur Matthieu is from France where gift idea sites are already very popular. By watching the competition, Uriel and Matthieu realized they could leverage their skillset to create a gift idea site that was more fun and useful than the others they had seen.
Using WordPress, they created their website and began their journey curating a selection of unique gifts from local Canadian businesses.
Ensuring a unique present-ation
Uriel and Matthieu are also the owners of a Canadian affiliate marketing platform called Affiliation Focus. It is used to create partnerships with businesses featured on their gift ideas website.
“We want to choose outstanding businesses and outstanding products.”
The two entrepreneurs take extra care in selecting the companies and gifts they promote. Their process is meticulous and involves picking businesses with nice websites and products with a “wow” factor.
Although based in Quebec, Uriel and Matthieu strive to showcase local stores and products from all corners of the country.
“We’ve been continuously working on developing partners from new provinces. They’re all unique; building an audience through SEO and marketing takes time, dedication and effort.”
Today, the site features exclusive gifts from over 120 Canadian vendors, with more partnerships on the rise.