“We’ve had the domain inkwellboutique.ca since we opened the store. It was really just a landing page until 2015. Then my partner and I hunkered down Thanksgiving weekend, and committed to getting at least 20 products up by the Tuesday.”
On keeping the domain name short and sweet, they went with two keywords. “The full business name is very long, Inkwell Modern Handmade Boutique & Letterpress Studio. We felt that Inkwell and Boutique were the best descriptors to encapsulate both the business name and solidify that we are a store.”
They also have the .com, which redirects to their .CA. “But our primary domain is a .CA because Inkwell is proud to be a Canadian business,” said Andrea.
Shifting focus to online sales
Due to many storefronts being forced to close during the COVID-19 pandemic, businesses have had to adjust. Before, Inkwell’s website brought in sales, but their physical location was their primary revenue source.
“That’s changed now,” said Andrea. “We were fortunate that we already had the online store, I just had to switch gears. Not all of our products were on the website, so we added more from local artists and in fact tripled the number of items on the site.” Check out their growing selection of handmade delights at inkwellboutique.ca
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