“It’s all about convenience,” says Phillip.
Based in Fredericton and now taking over most of the east coast including Halifax, Charlottetown, Saint John, Moncton and even Acadia University, HotSpot’s goal is to provide all Canadians with hassle-free transportation payments.
Choosing a name for HotSpot’s website wasn’t easy at first.
“We used a brand name generator and just put ‘parking’ in. We kept going until we got HotSpot and that sounded pretty good. Over time, we ended up buying hotspotparking.com, but we don’t use it that much because people just know us as .CA.”
After the name was decided, hotspotparking.ca was used, but that had to change soon after HotSpot branched out of just parking and into transit as well. Today, the website is htsp.ca.
“We really decided to focus with .CA just because we’re a Canadian company and there are some intangible values that come along with that.”
Today’s website helps customers download the app onto their phones and showcases just how easy it is to set up and use on a daily basis. Their website is also used for municipalities across the country interested in what HotSpot has to offer for their communities.