Put yourself out there…as a brand
In a world saturated with brands, it might not come as a shock that you yourself have your own brand. Yup—it’s true. Especially when your business is built on your name. Depending on where you’re at in your personal brand journey, we’re willing to wager you’ve given at least a little bit of thought to a website.
Ah, but this isn’t any old product or business-based website. Nope—a personal branded website is a very different beast. That’s why we’re here to help you put yourself out there on the interweb in style with this quick guide.
The basics behind a personal brand website
Okay—remember when we sounded vaguely foreboding a few seconds ago by saying a personal brand website is a different beast? Well, we meant it. Yes, your eventual goal with your personal brand website might be to promote, showcase or sell your digital portfolio or products, but to do that, your website needs to build a strong, trusting relationship with your audience first.
Or—to be blunt—you want your audience to know and like you. Ugh. High school, right?
With a personal brand website, YOU are the product. There are a ton of professional copywriters, yoga instructors, self-help gurus, illustrators, etc., out there. But there’s only one you. This is an opportunity to set your products/services apart from the pack with your glowing personality, your face and your unique life story and perspective.
Start by registering your personal domain
For some, there’s a real thrill to having your name in domain form! Know what makes it that much better? Having your domain name end in .CA.
Also—did we mention that we can help find your unique, personal .CA domain name? It’s true and as easy as doing a quick search. If you’re lucky and your first name is still available, be sure to grab it quick, as it might not be around tomorrow. Though, that depends on how many “Ichabods” there are…
Once you have your domain name in place, you can often purchase web hosting through the very same company. Simple, right?
Bring your personal brand website to life
Let’s go through a basic, section-by-section build of your personal brand site. By no means is this an exhaustive guide, but it should at least set you on the path to (self) respectability!
Your homepage is where the heart is
The first—and perhaps most important— component is your homepage. It’s the very first impression visitors will get, and what will (hopefully) inspire them to dig deeper into your content. So, what are the basic, must-have elements of a strong home page experience? Let’s explore!
Keep in mind: the web building platform you select will most likely come with several “homepage” templates to tweak and modify to your heart’s content. So, even if you aren’t a pro web designer, have no fear.
- Start with a logo that accurately reflects your brand.
A good logo will help your content stand apart from everything else, and make it more easily recognized. Plus, logos stand for legitimacy and professionalism.
- Pick a quality, high-res banner or “hero” image of yourself and pair it with a compelling headline.
It’s time for your grand, digital debut! Pick a professional-looking photo that serves as a flattering introduction and add a short, snappy one-liner that encapsulates what you provide -e.g., “Jonas T. Nelson – Recording engineer and analog tape snob.”
For inspiration: check out professional copywriter Nick Hanson’s homepage. He’s all about bringing your content to life and is (clearly) eager to share your story! With a well-chosen hero image and a few short, punchy statements, Nick positions himself as the dynamic, go-to guy for all your copy needs.