In March 2020, we could never have imagined the degree to which our lives were about to change. Although CIRA has been a strong and vocal advocate for Canada’s internet for years, there was no way to anticipate the degree to which the pandemic was about to fundamentally transform our relationship with the internet.
Overnight, the internet became a lifeboat for our society with everything from education to weddings moving online. In the early days of the pandemic, we learned the true value of the internet to Canadian society. Although the tailwinds of the pandemic provided a lift to many of CIRA’s activities, it was only by virtue of the long-term planning, vision and strategic investment made by the organization over the previous years that CIRA was able to maximize the opportunity.
The strategic shift to invest in growing the .CA brand paid off when thousands of Canadian businesses realized they had to pivot online to survive lockdowns, and now understand that a website is no longer a luxury for a successful business. We anticipate this trend continuing.
The move to leverage CIRA’s expertise in DNS infrastructure to launch a suite of new products paid dividends as the pandemic put a renewed focus on cybersecurity which led to an increase in both sales and brand awareness for CIRA’s cybersecurity services.