During her travels, Cindy collects animal jewelry. After being offered gigs as a brand ambassador for a few different jewelry places that turned out to be scams, it hit her – start her own animal-inspired jewelry store that gives back to animals she cares about.
Cindy’s vision became a reality; her online business donates 25% of all net sales to the two animal sanctuaries she supports in addition to a bonus 50% on select items.
Finding a .CA & hopping online
Cindy spent no time ‘horsing’ around when it came to choosing a domain name. Her business name, 8 Cool Cats Jewelry Shop, doubles as her domain name, 8coolcatsjewelry.ca, which Cindy said she had no trouble securing.
With an audience that’s approximately 75% Canadian and 25% American, choosing a .CA domain made the most sense for Cindy. “I wanted to be recognized as Canadian. To me, that’s a great selling feature for a business whether you’re servicing Canadians or all of North America. There is a feeling on the international stage that Canadians are people that can be trusted.”
For her website, Cindy used Square when she first started her business. Shortly after, she pounced on an opportunity to participate in a program through Digital Main Street that enabled her to move her website to Shopify in addition to receiving funding and one-on-one support for the transition.
Since September 2020, CIRA has been providing free .CA domains to Canadian businesses and artists that are building websites through Digital Main Street’s ShopHERE powered by Google program.