Getting a domain name and a website
In the early stages of Corks & Boards, orders were received through Facebook and Gmail. But, as business continued to pick up, Avril and Ashely determined they needed a professional website. That’s where Avril’s husband, Steve, came in. He has previous IT experience and volunteered to make the site.
“We were getting swamped with paperwork and it was easy to lose track of orders. I decided to automate the process and create [Corks & Board’s] first website. I knew we would eventually hit a wall with this site, and three months later that’s what happened. We are now on our second website, and it has a lot more functionality. This has really helped my daughter and Avril so they can just focus on the charcuterie,” said Steve.
Facebook can be a great marketing tool for your business, but many small businesses rely exclusively on the platform for their digital presence. Facebook has limited functionality when it comes to businesses; read our blog for reasons why building your business on Facebook is a bad idea.
When building the Corks & Boards website, Steve chose a domain name that their customers would recognize and trust.
“I originally was looking into a .com domain but when I did research, it made more sense to have a .CA domain. The customer must be comfortable with the website, especially if they are making purchases using their credit card. A .CA domain provides that instant recognition that your business is Canadian. You have to be a resident of Canada to get a .CA domain and that’s what really sold it for me.”
Steve’s right—all individuals, organizations and businesses who register a .CA domain must meet Canadian presence requirements. It’s the only domain name extension that identifies a website as 100 per cent Canadian.
Why is embracing the Canadian aspect of the business important?
Corks & Boards is a proud Canadian business. They are a small, local business that serves surrounding small towns. It makes sense for them to make that Canadiana pride evident to their customers.
“On our website we have some pictures of local areas around Millbrook, Ontario as it has a lot of historical buildings—we wanted to have a hometown feel. We didn’t want to come across as a faceless company, so I think embracing the Canadian pride went hand in hand.”
What are some of your most popular products?
If you visit corksnboards.ca, you can pick from a variety of fresh charcuterie and hand-crafted wooden serving boards. Their most popular products are the Sampler Box (serves two to three people) and the Gatherer Box (serves six to eight people). Each box is hand-made with generous portions of sliced meats and cheeses, accompanied by seasonal fruits, vegetables, nuts, chocolates, spreads and crackers. Looking to treat yourself or a friend? The Individual Box is the perfect portion.