Claiming your own online space is important for any business’ growth today.
When asked how COWS has been doing since establishing a digital presence, Chad said that there has been a lot of growth within the past five to ten years.
“I think that’s due in part to the online side of things including our website and social media platforms. We tie in our social platforms onto our site including Facebook, Instagram, and Twitter which gives people the incentive to follow us on those platforms. It’s another way for us to connect with the consumer.”
People love sharing their experiences of the brand with friends, family, and even strangers too.
“The online part helps us with our business because people do two things when they come to our stores,” Chad explains. “First, they take pictures and they share those photos through social media and then we put a lot of them on our website. The viral nature of sharing that stuff is great for our business.”
“The second thing they do when they come to our store is leave reviews. That can be done on various platforms like Google, Yelp, or TripAdvisor and we really see strong reviews on those websites. The reviews really help with business as well. For example, if somebody is searching for desserts within the area, we’re always on top of those lists because we’re dedicated to the product quality and customer service in the store.”
Chad believes that even though social media and review sites are driving growth, having a website is still beneficial and helps with growth too.
“Our website is the central hub for all that stuff going on.”