She founded createscape.ca in 2013 and began her journey with helping organizations achieve their goals through their website – whether it be by adding new features, redesigning it, or improving SEO. Crystal now serves 50 clients across Canada and the US.
Crystal focuses on what her clients need to succeed.
“Some of my competitors only provide template websites. I provide template websites when a client’s budget calls for it, but I can also do custom development. I don’t try to fit every client into the same box. I listen to what the client needs and what their goals are, and I go from there,” says Crystal.
Securing the right domain
One of Crystal’s first goals when setting up her business was to get her domain name. A few months before she launched her business and her website, she went hunting for the perfect domain name.
“I had a shortlist of preferred domain names, but thankfully the one I liked best was available in .CA. I like the domain privacy features that come with .CA domains and I like to reassure clients that they will be working with someone local, even if we can’t meet in person.”
Her website is now a one-stop shop for her portfolio, contact info and the services she provides.
“For the first year it was slow, but it has grown a lot and now I get a lot of referral clients as well as people finding me directly through the website. I improve the SEO of my website by adding and refreshing content regularly and I occasionally use pay-per-click advertising,” says Crystal.