A great event is nothing if no one shows up. Attracting people to your event means being active on social media, setting up an email newsletter, and at the heart of it all, having a great website.
Whether you’re planning a festival, meetup, gala, fundraiser, wedding or kegger, having an event website serves as the advertising hub, support desk and logistics center for your big day.
So, how do you get started?
Register a domain name
Your event deserves its own website. A standalone website allows for differentiated branding (including a unique domain name), easier navigation (it doesn’t get buried in a larger website that holds information for an entire organization/company) and ensures your site is built to reflect the goals of the event.
Tips for choosing a domain name for your event
- Keep it short and sweet. A shorter domain is more memorable and looks better on printed items. Example: the Edmonton Heritage Festival is shortened to heritagefest.ca.
- Consider scalability. If your event has the potential to expand to other locations in the future, don’t include the city or town in the domain. Avoid putting the year in the domain if your event is recurring.
- See if premium keywords are available. The Halifax Busker Festival snagged buskers.ca. It doesn’t hurt to see what’s available!
- Show your Canadian pride. For the right of the dot, choosing a .ca domain shows your audience, both local and international, that your event is in Canada.