Learn how to grow your Canadian business by investing in your online presence.
If you run a business in Canada, positioning yourself as a Canadian business is key to attracting loyal customers that will keep coming back.
As a brick and mortar business you’ll want to create a blend of online and in person sales to maximize your potential revenue streams in 2021.
Many local business owners never considered opening an online business until recently.
According to an interview with Forbes, Shopify saw a lift of 46 per cent gross merchandise volume in the first quarter of 2020 when the pandemic began. According to their research, the number of consumers who bought something from a merchant they had never shopped at before has spiked to 45 per cent. Even more impressively, Shopify found that brick-and-mortar stores had been able to replace 94 per cent of their in-store sales online during the pandemic.
Although those numbers were directly correlated with forced closures, the online retail trend has continued to accelerate, and many local businesses are considering how to position themselves online to take advantage.
Setting up an online store using a service like Shopify is a relatively low-cost way to test out going online.
Finding a domain name
When setting up your online store, making a choice about your domain is one of the first steps and most important decisions along the way.
If you have a brick and mortar business you will want your domain name to be a match with the name of your business. You can use a free tool like a domain name generator in order to search available names and name ideas that could work for you.
For Canadian businesses there are many advantages to using a .CA domain name. You can use CIRA’s domain name registry to register it directly, then transfer your domain to connect it to Shopify or any other e-commerce platform.