Starting from the bottom
After joining PRO-SEC as a seasonal Technician Assistant during his university years, Patrick Sévigny developed his entrepreneurial spirit and chose to pursue his career there. Twenty years later, he is heading up a successful SME.
Founded in 1993, PRO-SEC offers a wide range of dry cleaning services for carpets and furniture to its residential and commercial/condominium clientele in the Montreal, South Shore and Laval area. The team uses a unique, shampoo-free process, developed exclusively for their needs, to effectively remove encrusted, rebellious stains and odors. PRO-SEC also offers its own range of biodegradable products developed with researchers which significantly reduce the risk of bacteria proliferation.
From Yellow Pages to Google SEO
In 2005, Patrick created the company’s first website using Flash and registered the domain name www.nettoyage-tapis-pro-sec.ca. This step was necessary in order to acquire more customers at a time when the Yellow Pages no longer met his needs and more and more people were going to look for this type of service directly online. “In the past, we would put an ad in the Yellow Pages and automatically the phone would ring. But since 2000, this has been less and less true, because the web has replaced what the Yellow Pages were bringing,” he explains.
Four versions and two registered domain names later, the site: www.pro-sec.ca was updated at the end of 2019 for ease, accessibility and conversion of visitors into customers. The results speak for themselves: the number of visitors has tripled since the implementation of the new site.