Leveraging his branding & design acumen, Steve presented his idea to a retailer and clinched a listing, transforming his side hustle into a full-fledged endeavor.
“I knew how to put pitch decks together, so I pitched it to the LCBO with this really snazzy pitch deck from my advertising days. That LCBO listing turned a side hustle into a full hustle.“
With an unrelenting focus on keeping the adventurous spirit on tap, Something in the Water Brewing Co. has become the ideal destination for beer enthusiasts looking for a unique and unforgettable experience.
A thirst for success
Something in the Water Brewing Co. is proof that when life gives you lemons, you make beer!
Despite the challenges posed by the COVID-19 pandemic, the company forged ahead and built their flagship prototype brewery in Toronto’s Liberty Village in late 2021.
“[The pandemic] was a crisis but we realized there was an opportunity. We financed it almost entirely with cheap debt, and everything was closed anyway whilst we were setting up.”