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Why a personal website is a student’s secret weapon

Stand out online as a student: learn how personal websites grow your personal brand, boost your digital presence and pave the way for your academic and career success.
By Ana Itoafa
Communications Coordinator

In a world where digital presence reigns supreme, students are always looking for ways to stand out from the crowd and carve their path toward success, especially as they inch closer to joining the workforce. While a well-crafted LinkedIn profile has become somewhat of a norm, there’s an even more powerful tool at your disposal that can set you apart and amplify your representation and visibility.  

Enter the personal website or online portfolio—an additional layer of distinction that showcases your abilities, aspirations and accomplishments. Having your own digital domain can be the wow factor you need to propel your academic and career journey. 

Elevating your personal brand

Amidst the digital sea of profiles, a personal website can be your own unique digital space—a place to showcase your journey in a way that’s entirely yours. It’s not just about listing your accomplishments; it’s about crafting a story. 

Whether you’re a coding virtuoso or a budding artist, your personal website is your stage to create a captivating personal brand 

For instance, if you’re studying graphic design, your website can be a virtual gallery showcasing your logo designs, branding projects and digital art. And for tech enthusiasts in industries like computer science, your website can be an interactive canvas—putting the spotlight on your coding projects and serving as a window into your creative process. What was the problem you were solving? How did you come up with the solution? What did you learn from the process? These insights give depth to your accomplishments and let visitors connect with your journey. 

Need an example?

Check out, the personal website of illustrator and small business owner Katrin Emery, for some portfolio inspiration! Wondering how a personal website can lead to job opportunities?
Learn how Katrin turned her art into entrepreneurship online.

By harnessing the potential of a student portfolio website, you can push the limitations of a traditional resume by offering a narrative. Remember, your accomplishments are more than just a list of things you’ve done—they’re the stories of your hard work, creativity and growthleaving a strong impression on anyone who visits. 

Crafting an engaging and professional personal website 

Now that you know why a personal website is important, let’s talk about making one that people will remember. Your website should be more than just a digital resume; it should be an immersive experience that leaves a lasting impression.  

Here are some essential tips for creating an engaging and professional-looking personal website: 

  • Clear navigation: design your website with user-friendliness in mind. Make sure visitors can easily navigate through your content and find what they’re looking for. 
  • Visual cohesion: choose a consistent colour palette, fonts and images that align with your personal brand. This creates a polished and professional look. 
  • Showcase your work: put your projects, assignments or artwork at the forefront of your website. Use visuals and descriptions to not only showcase your skills but also tell a story about them. 
  • Add a blog: include a blog section where you can share your thoughts, insights and experiences. This can give people more insight into who you are, further enriching your brand. 
  • Responsive design: ensure your website is responsive and works well on different devices. A seamless experience across desktops, tablets and smartphones is crucial. 

Registering a .CA domain: your first step to a strong online brand 

You’re almost ready to embark on the journey of creating your personal website! But first, let’s talk about the foundation: your domain name.  

Your domain is your digital address—the first thing people see when they encounter your site. Choosing a .CA domain offers distinct advantages for students: 

  • Canadian identity: a .CA domain doesn’t just provide a snazzy web address—it’s your digital flag planted firmly in the Canadian online realm. Think of it as a virtual “Eh!” that tells employers you’re not just studying here, but you’re also on the prowl for exciting professional opportunities across the Great White North. 
  • Trust and credibility: many people associate country-specific domains like .CA with greater trust and credibility, especially if they are searching for information related to Canada. This can be particularly relevant if students are showcasing their work, projects, or portfolios. 
  • Easily found by potential employers: search engines often prioritize local websites when users search from a specific country. Using a .CA domain can improve search engine visibility for users in Canada, making it easier for local employers to find your website. 

With a personal website, you can share your story, showcase your expertise and connect with the world in a way that’s distinctly you. So, why wait? Embrace the opportunity and start building your digital space—Register your .CA today! 

A .CA domain declares your business is proudly Canadian

About the author
Ana Itoafa