Youth aren’t the only group noting bad behaviour on social media. Women are more likely to say that they are reluctant to use social media or participate in an online discussion because of concerns about online harassment. Whereas 36 per cent of women say they are reluctant, only 26 per cent of men say so. Overall, 31 per cent of Canadians are reluctant, which is down slightly from an all-time high over 34 per cent last year (CIRA has been tracking this question in Canada’s Internet Factbook survey since 2017).
Back in the days when social media was dominated by feline friends and fancy food, there were only a couple of main platforms to connect. Times have changed with more options than ever to plunge into the steam of user-generated content, with newer options like TikTok becoming more popular. Thirteen per cent of Canadians now say they use TikTok, up from three per cent in 2020.
But Facebook still reigns supreme, but the platform is on a downward trend dropping from 77 per cent using the service in 2018 to 66 per cent this year. Other Meta-owned social platforms are also very popular, with Instagram being used by 43 per cent of Canadians (up from 35 per cent in 2018 and 40 per cent last year), and WhatsApp being used by 39 per cent (up from 33 per cent in 2019).