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3 ways to make a domain name portfolio work for your business

Building a portfolio of domain names can help protect your brand and add a creative touch to campaigns and events.
By Erin Hutchison
Content Marketing and Social Media Specialist

You might have a great domain for your business website, but here’s a tip from your Canadian domain name experts: a business shouldn’t stop at registering just one domain. Building a portfolio of domain names can help you by:

  • Making it easy for your website visitors to find you
  • Allowing you to get creative with branded campaigns and events
  • Protecting and growing your brand in a simple and inexpensive way

Choosing a domain name for your business is like ordering donuts – why pick just one, when you can enjoy a variety pack?

Three ways a domain portfolio can work for you 

1. Make it easy for your website visitors to find you

You want to provide the simplest path to your website for visitors. Keep in mind your domain could be misspelled so your portfolio should include domains that use alternative spellings. 

And don’t worry – you don’t need to create a new website for each domain. Just redirect them to your primary website. Regardless of which one your visitors use they will always find you online!

2. Get creative with branded campaigns and events

Try using additional domain names as easy-to-remember shortcuts for product launches, creative campaigns or events. The added promotional value of a unique domain allows you to do just about everything: build a ticket portal, an e-commerce page or host a photo gallery. You can also target audiences with keywords that identify your product, service, or location. 

3. It’s simple and inexpensive

Registering a domain name is really simple to do, just search for one that’s available and register it with a certified registrar. Some may even offer discounts on bulk domain registrations. It’s a low effort and inexpensive way to protect your brand and get creative with your marketing ideas. Don’t forget to renew your portfolio of domains regularly to keep your brand protected.

Add a .CA to your domain portfolio today!

.CA registrars are always having different promotions running so use our domain search tool to find one that is right for you!

About the author
Erin Hutchison

Erin brings to CIRA a background of marketing experience in higher education and the not-for-profit sector. In 2015, she participated in ISOC’s Youth@IGF Programme and traveled to Guadalajara, Mexico to attend the IGF. She has a Bachelor of International Business from Carleton University.