“The smash cake was such a big hit at the party. Our family and friends loved it and couldn’t get over how original and fun it was.”
“I had never even baked a cake before making this one!”
“I thought to myself, ‘I have something good going on with this smash cake.’ I wasn’t looking for a job or work opportunity, as I had left work and recently gave birth to my second child. But it made me start to think about launching a business. I’ve always had an entrepreneurial spirit and a desire to run my own business instead of working for someone else.”
Her success came through:
Stephany knew that happy customers meant repeat customers and that word-of-mouth referrals were as valuable as gold. Her birthday party smash cake business soon began to take off locally in Stoney Creek and then further afield in Hamilton and Toronto, Ontario.
When life gives you lemons, go online
“When COVID first hit, we had to completely shut down, and that was while I was still working out of my home. That was the biggest hit we took as a business.”
Any other fledgling entrepreneur would have called it a day, but Stephany decided to use that time to revamp the Piñata Smash Cake website.
Enter GoDaddy’s easy website builder, a tool her husband had used for his business in the past. He was so pleased with his results that Stephany decided to give it a try.
“I’m not a very techie person and the GoDaddy Website Builder being easy-to-use was key for me. I was able to do it all myself. They have so many different templates on their website builder that were very aligned with my brand. Everything else was so simple, including adding prices and photos.”
“The online store has helped the business tremendously. We knew we needed to streamline the process for taking and filling orders. It used to be done manually, which was not time efficient.”
“Now, having all the order information in the same place makes it easy for our customers to find what they need and for us to fulfill their orders.”
Updating the website also helped move the business in an entirely new direction, shifting focus from primarily children’s birthday parties to a wider variety of celebrations and social events including:
- Gender reveals
- The hugely successful corporate market