What makes Rocky Mountain Dog unique?
From the products to their branding, Rocky Mountain Dog is always pushing their mission statement, “our mission is to inspire others to explore the outdoors with their dogs and making a lifetime of memories along the way”. The designs of their products like the collars and leashes are focused on real places in the Rocky Mountains and this reflects the lifestyle their customers live.
“I believe that people going outdoors with their dogs, getting exercise, and building that connection is really important. Everything we do at Rocky Mountain Dog, from our products to social media, is focused around our mission statement and I think that’s what makes us unique.”
Creating a digital presence
Behind the brand name
Originally, Rob wanted a name for his business that was personal to him. After some reflecting, he landed on the perfect name that represented exactly what his business is all about.
“Some names I considered were a little bit more personal or something that I personally was invested in. Then I really started thinking about how I should remove myself from the equation, really think about the customer and the mass appeal. I wanted the name to be very niche and Rocky Mountain Dog just made sense.”
Getting a domain name and a website
Rob knew the importance of securing a domain name as one of the first steps to starting a business. Purchasing your domain name quickly before anything is publicly announced ensures that you can claim it, before someone beats you to it.
“I always knew that one of the first things to do is to secure the domain name or find out if the domain is available. So, when I knew I landed on the name of the business, Rocky Mountain Dog and what it was going to be about, I was on GoDaddy searching for rockymountaindog.ca and to my surprise it was available – holy cow I am buying that domain!”
Before you build your website, it is important to secure your domain name early so you can begin building your brand. Brand identity is an important aspect of a business and your business name, domain, logo, and website should reflect it. Rob began building his brand well before his website launched to ensure he had an established brand identity he could use to set himself apart from his competitors and build a reputation.
“In the spring of 2018, I started to secure everything; secure my domain name, get the business logo, get the handles for social media. In July of 2018, I started posting stuff to social media every day, but I didn’t have any products as that was still in the making. Once the products were made, the website was launched in October 2018, and we began to sell our products.”
Want to learn more about starting a business and building a brand identity? Read our guide, Starting your own business: How to choose a business name and more.
Rocky Mountain Dog chose a .CA to help with their marketing efforts in securing the Canadian market. With their product designs centered around the Canadian Rockies, a .CA just made sense to represent them being a Canadian brand.
“I chose .CA because it was available and right now, we are one hundred percent focusing our marketing in Canada. We are really trying to secure the Canadian market and we know everyone recognizes .CA. Also, we definitely focus on Canada as some of our logos include the Canadian maple leaf and some of our slogans are “Tested in the Rocky Mountains” and “Proudly Canadian”, so we focus on being a Canadian brand.”